Maurice Tidy, a native of London, began his career at the age of 13, as an apprentice barber. At age 15, he searched for innovation and someone who could challenge his talents to greater heights. He found this in a small hairdressing salon in London with only five employees called Vidal Sassoon’s.
Within a year, at the age of 16, Maurice became Artistic Director of Sassoon and played a significant role in formulating the Vidal Sassoon technique of haircutting and finishing. He retained his position for twenty years and significantly aided the launching of Vidal Sassoons into the American, Japanese and Canadian markets. He created worldwide recognition of Sassoon through his technical leadership, educational seminars, hairstyles and professional shows.
Maurice has owned salons on Madison and Park Avenues in New York. He has presented over 250 sponsored tours and solo shows in Japan to an average of twenty seven cities per tour. He has been featured in professional shows in the U.K., France, Germany, Italy, Spain, Australia, Thailand, Canada and the United States. Maurice spearheaded Loreal’s American launch to all major American fashion editors at a New York City gala. In March 1993, Maurice returned to New York City as the featured guest stylist in the 50 year celebration of Vidal Sassoon. He was the International Artistic Director for Mei Salons with full creative and educational responsibility for over 14,000 hairdressers in 1950 salons withing 110 diverse markets ranging from Saks Fifth Avenue, Neimann Marcus, Bloomingdales, Macys, Dillards and Sears.
Editorial And Production List: Vogue, Harpers and Queen, Womans Wear Daily, Modern Bride, Glamour, Good Housekeeping, Cosmopolitan, Womans Day, Seventeen, Elle, American Salon, Modern Salon, The New York Times,Salon News
Maurice has collaborated with some of the most famous celebrities in the world including the Beatles, the Rolling Stones, Jimmy Page, Jimmy Hendrix, Kate Jackson, Jaclyn Smith, Cheryl Tiegs,
Twiggy, Jerry Hall, Jean Shrimpton, the Duke and Duchess of Bedford, Connie Chung, Naomi Campbell, Renee Russo, Patti Smith and Isabella Rosellini.